Research
Define
Ideate
Design
Prototype
Test

Hi, Welcome to my Page!

I'm Prathap Shetty,

Product designer.

Turning complex systems into clear, usable products. I design with an engineer's fluency, APIs, data models, edge cases and, an AI-driven workflow that moves fast.

A repeatable craft
The Design Process
Research
Define
Ideate
Design
Prototype
Test
Iterative · never linear

I'm Prathap Shetty.

Product designer.

Turning complex systems into clear products, backed by deep Business analysis, Quality engineering, and UAT experience, with AI tools as part of the craft.

I'm Prathap Shetty.

Product designer.

Turning complex systems into clear products, backed by deep Business analysis, Quality engineering, and UAT experience, with AI tools as part of the craft.

Type here....
A repeatable craft
The Design Process
Research
Define
Ideate
Design
Prototype
Test
Iterative · never linear
Research
Define
Ideate
Design
Prototype
Test

Hi, Welcome to my Page!

I'm Prathap Shetty,

Product designer.

Turning complex systems into clear, usable products. I design with an engineer's fluency, APIs, data models, edge cases and, an AI-driven workflow that moves fast.

A repeatable craft
The Design Process
Research
Define
Ideate
Design
Prototype
Test
Iterative · never linear

I'm Prathap Shetty.

Product designer.

Turning complex systems into clear products, backed by deep Business analysis, Quality engineering, and UAT experience, with AI tools as part of the craft.

I'm Prathap Shetty.

Product designer.

Turning complex systems into clear products, backed by deep Business analysis, Quality engineering, and UAT experience, with AI tools as part of the craft.

Type here....
A repeatable craft
The Design Process
Research
Define
Ideate
Design
Prototype
Test
Iterative · never linear

View My Selected Work

View My Selected Work

SchoolConnect

SchoolConnect helps international and out-of-state students reach the right universities by connecting them with verified academic advisors for personalized, one-on-one guidance.

Canada/USA

2024 -2025

Digital banking delivery for M&T Bank — from Business systems analysis and user story design to leading QA and UAT across web and mobile releases, covering payments, Zelle, bill pay, and account management for Small Business and Retail banking customers.

USA

2016-2018

M&T Digital Banking

SchoolConnect

SchoolConnect helps international and out-of-state students reach the right universities by connecting them with verified academic advisors for personalized, one-on-one guidance.

Canada/USA

2024 -2025

Indeed Redesign Case Study

Indeed Redesign Case Study

The Indeed Entry-Level Experience redesign focuses on reducing decision anxiety for early-career job seekers by creating a dedicated, guided job-search and application flow within the logged-in experience.

The Indeed Entry-Level Experience redesign focuses on reducing decision anxiety for early-career job seekers by creating a dedicated, guided job-search and application flow within the logged-in experience.

USA

USA

2025

2025

M&T Digital Banking

Digital banking delivery for M&T Bank — from Business systems analysis and user story design to leading QA and UAT across web and mobile releases, covering payments, Zelle, bill pay, and account management for Small Business and Retail banking customers.

USA

2013 -2018

Visual Interface Gallery

SchoolConnect

SchoolConnect helps international and out-of-state students reach the right universities by connecting them with verified academic advisors for personalized, one-on-one guidance.

Canada/USA

2024 -2025

M&T Digital Banking

Digital banking delivery for M&T Bank — from Business systems analysis and user story design to leading QA and UAT across web and mobile releases, covering payments, Zelle, bill pay, and account management for Small Business and Retail banking customers.

USA

2016-2018

Skills & Tools

Skills & Tools

Analyzing

Analyzing

I bring 17 years of business analysis and quality engineering to design. I run requirement workshops, write BRDs and functional requirement documents, author user stories with acceptance criteria, and handle API and data mapping, so the design is grounded in real constraints and risk from day one.

I bring 17 years of business analysis and quality engineering to design. I run requirement workshops, write BRDs and functional requirement documents, author user stories with acceptance criteria, and handle API and data mapping, so the design is grounded in real constraints and risk from day one.

Design

Design

I work the whole product lifecycle. I run requirement workshops, write BRDs and user stories, then design research-led flows, IA, and high-fidelity systems. My BA, QA, and UAT background means I define the problem and design for edge cases and feasibility, not just the visuals.

I work the whole product lifecycle. I run requirement workshops, write BRDs and user stories, then design research-led flows, IA, and high-fidelity systems. My BA, QA, and UAT background means I define the problem and design for edge cases and feasibility, not just the visuals.

Building

Building

I build production websites directly in Framer — this portfolio is one of them. Every design token is defined in Figma across all breakpoints before it's built: colors, type, icons, and UI components. I also create the supporting assets myself — logos and animations — using modern AI tools like Claude, ChatGPT, and UX Pilot, Figma AI to move from concept to live site fast.

I build production websites directly in Framer — this portfolio is one of them. Every design token is defined in Figma across all breakpoints before it's built: colors, type, icons, and UI components. I also create the supporting assets myself — logos and animations — using modern AI tools like Claude, ChatGPT, and UX Pilot, Figma AI to move from concept to live site fast.

Enhancing

Enhancing

I refine and modernize the product over time. I improve visual hierarchy, spacing, consistency, iterate from user feedback, and bring AI into the workflow to move faster and explore more. Each pass makes the experience cleaner, more polished, more current.

I refine and modernize the product over time. I improve visual hierarchy, spacing, consistency, iterate from user feedback, and bring AI into the workflow to move faster and explore more. Each pass makes the experience cleaner, more polished, more current.

Tools

Tools

I work across a modern, end-to-end toolchain to design, build, improve the product. I pick the right tool for each stage, from analysis, design, prototyping, AI, to testing, delivery.

I work across a modern, end-to-end toolchain to design, build, improve the product. I pick the right tool for each stage, from analysis, design, prototyping, AI, to testing, delivery.

Technical & Industry

I bring engineering fluency to design. I understand API, data mapping, SQL databases, and testing, so my designs respect real system constraints.

Activities I do

Requirement gathering, discovery workshops

BRDs, functional requirement documents

Create User stories, acceptance criteria

Requirement analysis, API/data mapping

Gap analysis, impact assessment

Risk Analysis, traceability, quality checks

Process flows, business rules

Activities I do

User research (interviews, surveys, facilitation)

Competitive analysis and content audits

Personas, empathy maps, journey maps

Information architecture, user flows

Wireframing, prototyping

Usability, A/B, preference testing

Accessibility (WCAG) auditing

I create

Developer-handoff specs and documentation

Design tokens and component states

Responsive and cross-platform adaptation

Front-end (HTML, CSS) & Website builds

I improve

Visual refinement, polish

Hierarchy, spacing, consistency

Design system upkeep, scaling

AI in the workflow (ideation, variations)

Continuous improvement

I use

Figma, FigJam, Framer, Miro, Microsoft Visio

Lottie, Figma animations

AI: MS Copilot, Figma Make & Design

AI: ChatGPT, Claude, UX Pilot, Claud Code

Lyssna, UX Tweak

Zoom, Teams, Otter

Jira, Confluence, MS Office

I am expertised in

SQL, VBA, Power Automate, ALM/UFT

Quality Engineering

Digital banking (web, iOS, Android)

Payments, cash management

Lending, leasing

EdTech

Jira, Confluence, MS Office

Technical & Industry

I bring engineering fluency to design. I understand API, data mapping, SQL databases, and testing, so my designs respect real system constraints.

Activities I do

Activities I do

Requirement gathering, discovery workshops

BRDs, functional requirement documents

Create User stories, acceptance criteria

Requirement analysis, API/data mapping

Gap analysis, impact assessment

Risk Analysis, traceability, quality checks

Process flows, business rules

Requirement gathering, discovery workshops

BRDs, functional requirement documents

Create User stories, acceptance criteria

Requirement analysis, API/data mapping

Gap analysis, impact assessment

Risk Analysis, traceability, quality checks

Process flows, business rules

Activities I do

Activities I do

User research (interviews, surveys, facilitation)

Competitive analysis and content audits

Personas, empathy maps, journey maps

Information architecture, user flows

Wireframing, prototyping

Usability, A/B, preference testing

Accessibility (WCAG) auditing

User research (interviews, surveys, facilitation)

Competitive analysis and content audits

Personas, empathy maps, journey maps

Information architecture, user flows

Wireframing, prototyping

Usability, A/B, preference testing

Accessibility (WCAG) auditing

I create

I create

Design tokens — colors, icons , and UI components with states

Responsive and cross-platform adaptation across breakpoints

Logos, brand assets, and animations

Front-end (HTML, CSS) & website builds in Framer

Design tokens — colors, icons , and UI components with states

Responsive and cross-platform adaptation across breakpoints

Logos, brand assets, and animations

Front-end (HTML, CSS) & website builds in Framer

I improve

I improve

Visual refinement, polish

Hierarchy, spacing, consistency

Design system upkeep, scaling

AI in the workflow (ideation, variations)

Continuous improvement

Visual refinement, polish

Hierarchy, spacing, consistency

Design system upkeep, scaling

AI in the workflow (ideation, variations)

Continuous improvement

I use

I use

Figma, FigJam, Framer, Miro, Microsoft Visio

Lottie, Figma animations

AI: MS Copilot, Figma Make & Design

AI: ChatGPT, Claude, UX Pilot, MS Copilot

Lyssna, UX Tweak

Zoom, Teams, Otter

Jira, Confluence, MS Office

Figma, FigJam, Framer, Miro, Microsoft Visio

Lottie, Figma animations

AI: MS Copilot, Figma Make & Design

AI: ChatGPT, Claude, UX Pilot, MS Copilot

Lyssna, UX Tweak

Zoom, Teams, Otter

Jira, Confluence, MS Office

I am expertised in

I am expertised in

SQL, VBA, Power Automate, ALM/UFT

Postman, Soap UI

Quality Engineering

Digital banking (web, iOS, Android)

Payments, cash management

Lending, leasing,EdTech

Jira, Confluence, MS Office

SQL, VBA, Power Automate, ALM/UFT

Postman, Soap UI

Quality Engineering

Digital banking (web, iOS, Android)

Payments, cash management

Lending, leasing,EdTech

Jira, Confluence, MS Office

Who am I :

Who am I :

About Me

About Me

Prathap Shetty,

I’m Prathap M Shetty,

Prathap Shetty,

a Toronto-based Product designer.

a Toronto-based Product designer.

I'm a product designer with 18+ years in financial technology, years spent working shoulder-to-shoulder with designers, UX analysts, and product managers as a functional analyst and Quality & Business UAT lead, before moving into design myself.

I'm a product designer with 18+ years in financial technology, years spent working shoulder-to-shoulder with designers, UX analysts, and product managers as a functional analyst and Quality & Business UAT lead, before moving into design myself.

I work across the full delivery ecosystem — business, operations, engineering, and database teams, and vendor partners on product integrations — translating between disciplines so nothing gets lost between design and delivery


Clients I've served: M&T Bank · BMO · 5/3 Bank · Farm Credit Bank of Texas · SS&C Technologies · Pearson Education

I work across the full delivery ecosystem — business, operations, engineering, and database teams, and vendor partners on product integrations — translating between disciplines so nothing gets lost between design and delivery


Clients I've served: M&T Bank · BMO · 5/3 Bank · Farm Credit Bank of Texas · SS&C Technologies · Pearson Education

Job history

Job history

Produt Designer

CareerFoundry

2024 → Now

Produt Designer

CareerFoundry

2024 → Now

Sr Lead Software Consulant

Virtusa Corporation

2023 → Now

Sr Lead Software Consulant

Virtusa Corporation

2023 → Now

Business QA

SS&C Technologies

2022 → 2023

Business QA

SS&C Technologies

2022 → 2023

Lead QA & UAT

Kforce Inc

2018 → 2021

Lead QA & UAT

Kforce Inc

2018 → 2021

Analyst & Designer

SLK America

2010 → 2018

Analyst & Designer

SLK America

2010 → 2018

Senior Test Engineer

Excelsoft

2008 → 2010

Senior Test Engineer

Excelsoft

2008 → 2010

CV

Click here to dowload my detailed Resume

PDF

CV

Click here to dowload my detailed Resume

PDF

CV

Download PDF

Skills & Tools

Analyzing

I bring 17 years of business analysis and quality engineering to design. I run requirement workshops, write BRDs and functional requirement documents, author user stories with acceptance criteria, and handle API and data mapping, so the design is grounded in real constraints and risk from day one.

Tools

I work across a modern, end-to-end toolchain to design, build, improve the product. I pick the right tool for each stage, from analysis, design, prototyping, AI, to testing, delivery.

Technical & Industry

I bring engineering fluency to design. I understand API, data mapping, SQL databases, and testing, so my designs respect real system constraints.

Design

I work the whole product lifecycle. I run requirement workshops, write BRDs and user stories, then design research-led flows, IA, and high-fidelity systems. My BA, QA, and UAT background means I define the problem and design for edge cases and feasibility, not just the visuals.

Building

I build production websites directly in Framer — this portfolio is one of them. Every design token is defined in Figma across all breakpoints before it's built: colors, type, icons, and UI components. I also create the supporting assets myself — logos and animations — using modern AI tools like Claude, ChatGPT, and UX Pilot, Figma AI to move from concept to live site fast.

Enhancing

I refine and modernize the product over time. I improve visual hierarchy, spacing, consistency, iterate from user feedback, and bring AI into the workflow to move faster and explore more. Each pass makes the experience cleaner, more polished, more current.

Activities I do

Requirement gathering, discovery workshops

BRDs, functional requirement documents

Create User stories, acceptance criteria

Requirement analysis, API/data mapping

Gap analysis, impact assessment

Risk Analysis, traceability, quality checks

Process flows, business rules

Activities I do

User research (interviews, surveys, facilitation)

Competitive analysis and content audits

Personas, empathy maps, journey maps

Information architecture, user flows

Wireframing, prototyping

Usability, A/B, preference testing

Accessibility (WCAG) auditing

I create

Design tokens — colors, icons , and UI components with states

Responsive and cross-platform adaptation across breakpoints

Logos, brand assets, and animations

Front-end (HTML, CSS) & website builds in Framer

Design tokens — colors, icons , and UI components with states

Responsive and cross-platform adaptation across breakpoints

Logos, brand assets, and animations

Front-end (HTML, CSS) & website builds in Framer

I improve

Visual refinement, polish

Hierarchy, spacing, consistency

Design system upkeep, scaling

AI in the workflow (ideation, variations)

Continuous improvement

I use

Figma, FigJam, Framer, Miro, Microsoft Visio

Lottie, Figma animations

AI: MS Copilot, Figma Make & Design

AI: ChatGPT, Claude, UX Pilot, Claud Code

Lyssna, UX Tweak

Zoom, Teams, Otter

Jira, Confluence, MS Office

I am expertised in

SQL, VBA, Power Automate, ALM/UFT

Quality Engineering

Digital banking (web, iOS, Android)

Payments, cash management

Lending, leasing

EdTech

Jira, Confluence, MS Office

Let me help you design clear, scalable digital experiences that move your business forward

Contact Details

Connect Me On:

Click to copy :

prathshetty5@gmail.com

© 2025

Let me help you design clear, scalable digital experiences that move your business forward

Contact Details

Connect Me On:

Click to copy :

prathshetty5@gmail.com

© 2025

Let me help you design clear, scalable digital experiences that move your business forward

Contact Details

Connect Me On:

Click to copy :

prathshetty5@gmail.com

© 2025